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Marketing Plan Objectives

• To educate and assist you in the most effective ways to present your home for the greatest buyer impression.

• To expose your home to the maximum number of interested and capable buyers.

• To educate all interested prospects of the unique features and lifestyle benefits your home offers.

• To help get the highest possible sales price for your home.

• To make the listing and sales process easy, convenient and problem free for you.

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Regional Multiple Listing Service (RMLS)

Through the power of the RMLS, I essentially hire all Realtors in the Portland Metro area to find a buyer for your home. Other than price, there is nothing more important than entering & positioning your home properly in the RMLS.

The RMLS system syndicates the information and photos we provide to all public facing websites such as Redfin, Zillow, Trulia, etc...

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Daily Marketing Calls

Each business day I prospect by phone looking for buyers for my listings.

Sign Calls: Who better to answer questions and arrange showings for potential buyers than the Realtor you hired to sell your home. My favorite call is a Sign Call; the prospective purchaser already knows about the location, features, price and curb appeal. I’ve found that I’m much more likely to sell a listing based on a Sign Call than any other form of advertising or marketing.

4

Staging Advice

• I’ll provide you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price.

• This will start with maximizing what you already have, positioning furniture and items in a way that makes each room feel large and open.

• I also have developed strong relationships with professional stagers in our area and, if needed, will advise you on the best application of these services to save you money.

• I will hire a professional photographer to take high resolution photos of your home and property. I will be coordinating the angles and the detail this photographer will utilize. Professional photos of the neighborhood, including drone footage, may be used it's appropriate.

5

Professional Yard Sign

• You can expect to have a professional sign post delivered within 72 hours of listing your home for sale.

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Property Flyers

• I will also deliver color flyer highlighting the benefits & features of your home. These flyers will be presented to the public in a few ways. The first will be to keep the flyer box on the sign post full at all times. The second is that I will be mailing these flyers out to specific areas and neighborhoods from a list I have developed for each category and class of home I am selling.

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Showing Feedback

•  Whenever your home is shown I want to find out what the prospective Buyer and Realtor thought of your home. This will help us react to any negative feedback and provide more information to a Realtor whose Buyer is considering your home but uncertain about an offer.

• I'll suggest constructive changes if necessary to make your home more appealing, and a sale more likely to interested buyers.

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Buyer Qualifications

• I'll ensure that any offers from buyers also include a pre-qualification letter from a reputable lender for the greatest likelihood of an on-time and successful closing.

• I'll educate you and potential buyers on the numerous methods of financing the purchase of your home.

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Skilled Negotiating

• Receiving an offer is the goal of all our marketing efforts. Too often an agent has a casual approach when negotiating a purchase agreement.  I, on the other hand, will discuss the offer with you in detail and put no pressure on you to accept an unsuitable offer. If a counter offer is necessary we will work from a Win/Win perspective in order to have the highest chance of acceptance.

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Closing Coordination:

• I'll coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.